Ask any band and they will tell you that digital publicity is at the centre of the buzz that can springboard their career. With the Internet proving the number one location that most people get their music recommendations from, blogs and online magazines are quickly becoming the most valuable resource in an artist's career.
Over the years, we have built up a strong rapport with countless online publications, trusting us to deliver them the best new music for their readers to enjoy. We take our relationships with these tastemakers very seriously and are always keen to deliver them something new and exciting.
Digital Publicity does not mean simply getting your music onto blogs. We scope out a number of opportunities to make sure that your exposure comes in a variety of different options, which can include:
- News Pieces
Now, more than ever, Spotify has become one of the most crucial tools in an emerging artist's career. The streaming service has become the most sought after source for fans around the world to discover new music, devouring more than half the DSP market, and it has become crucial for new artists to be featured and spread across this platform.
While Spotify For Artists has helped many new artists find a base on the platform, learning the ins and outs of this service is still something many artists are not taking full advantage of, so we at 1985 will guide you through the process of how Spotify For Artists works, and more importantly, how you can use it to be featured on big name playlists and generate thousands of streams for your next release.
You have probably read countless stories of young and ordinary people who have become overnight millionaires, thanks to their social media presence. And while many have been turning their nose up at such prospects, the reason why so many brands are shelling out enormous sums for these individuals to promote their product is because they work. Online influencers have the potential to reach thousands if not millions of people around the world in a matter of minutes, making them one of the most in-demand tools in today's marketing trade.
And while many make numerous videos every day, promoting their various sponsors, they all need music to soundtrack these videos. This is where you and your releases come in. We work with hundreds of influencers around the world who have enormous reach that are desperately needing new material to play over their videos. Giving you a new platform in which to expose your music to potential new fans across the globe.
While still very much in its infancy as a social media platform, TikTok is quickly becoming the app of choice for those looking to promote new music. With its unique algorithm that pushes unrequested but preferred content on its users, musicians and artists are finding this a far more organic way in which to find new audiences. And with things still be in the very early stages for TikTok, it still hasn't fully realised how to monitise itself, making now the best time to take advantage of what it has to offer.
TikTok is also one of the few social media apps where most users scroll through videos with the sound on, making it perfect to discover and promote new music.
In the last few years, social media and other forms of online connected content have changed the way in which we consume and discover new music. While traditional forms still remain prevalent, we have become more and more reliant on social media to find out what we most enjoy. So it only makes sense to build marketing strategies around this medium in order to provide proven and data-driven results that truly make a difference to achieve your marketing goals.
But we can go far beyond the traditional ad placement. With our team of specialists, we can produce a mixture of visual and audio advertisements for your music and place them on the perfect channels to ensure that you reach the widest audience possible, so that your music is not only heard, but loved and engaged with time and time again.